CONCEPT + DESIGN STRATEGY
With the song's upbeat rhythm guiding our design process, we sought to craft an animation that could be paced to the beat. Our concept aimed to reflect the dynamic and bold nature of the music video and the spirit of the song itself, thereby promoting a seamless narrative across all platforms.
With the song's upbeat rhythm guiding our design process, we sought to craft an animation that could be paced to the beat. Our concept aimed to reflect the dynamic and bold nature of the music video and the spirit of the song itself, thereby promoting a seamless narrative across all platforms.
DESIGN EXECUTION
The layout was engineered to amplify the music video's energetic and vivid attributes. Paced perfectly to the rhythm of the song, the animation delivered a visual performance, complementing the song's spirited energy and Crookes' leap of faith message.
The layout was engineered to amplify the music video's energetic and vivid attributes. Paced perfectly to the rhythm of the song, the animation delivered a visual performance, complementing the song's spirited energy and Crookes' leap of faith message.
OUTCOME
Our animated ad materials delivered a rhythmically engaging visual companion to Joy Crookes' energetic single. Successfully translating the upbeat spirit of the song into visual form, the animation aided in the promotion of Crookes' music video, reinforcing the lively atmosphere of her track.
Our animated ad materials delivered a rhythmically engaging visual companion to Joy Crookes' energetic single. Successfully translating the upbeat spirit of the song into visual form, the animation aided in the promotion of Crookes' music video, reinforcing the lively atmosphere of her track.