CONCEPT + DESIGN STRATEGY
Drawing from the album's title, we explored the idea of the American Dream as envisaged by Hunnit himself. This led us to conceive an imagery of Hunnit, masked, and cruising by in a classic American Muscle car, a symbol of his aspirations. To further enhance this narrative, we conceptualized a wall mural depicting Hunnit's personal interpretation of the American Dream.
Drawing from the album's title, we explored the idea of the American Dream as envisaged by Hunnit himself. This led us to conceive an imagery of Hunnit, masked, and cruising by in a classic American Muscle car, a symbol of his aspirations. To further enhance this narrative, we conceptualized a wall mural depicting Hunnit's personal interpretation of the American Dream.
DESIGN EXECUTION
For the cover, we positioned Hunnit in his dream car off-center, thus enabling a more extensive exploration of the aspirational themes of the album. This also gave prominence to the backdrop of the wall mural, a visual testament to Hunnit's American Dream. The back cover, featuring the tracklist, was presented against a vintage car advertisement poster. Notably, the car in the poster mirrored the one Hunnit is seen driving, interconnecting the front and back covers and adding another layer to the narrative.
For the cover, we positioned Hunnit in his dream car off-center, thus enabling a more extensive exploration of the aspirational themes of the album. This also gave prominence to the backdrop of the wall mural, a visual testament to Hunnit's American Dream. The back cover, featuring the tracklist, was presented against a vintage car advertisement poster. Notably, the car in the poster mirrored the one Hunnit is seen driving, interconnecting the front and back covers and adding another layer to the narrative.
OUTCOME
The finished album cover effectively enhanced the album's themes through its combination of vivid visuals and narrative depth. By intertwining elements from both the front and back covers, we were able to create a visual story that resonated strongly with the audience. This successful integration of music and visuals has significantly bolstered the album's impact and recognition among its listeners.
The finished album cover effectively enhanced the album's themes through its combination of vivid visuals and narrative depth. By intertwining elements from both the front and back covers, we were able to create a visual story that resonated strongly with the audience. This successful integration of music and visuals has significantly bolstered the album's impact and recognition among its listeners.